Ten years experience with military public relations
Lead consultant and creative force behind major PR campaigns.
Highly organized and effective project manager, able to multi-task.
Original thinker, able to maintain perspective and humor under stress.
Extremely effective at optimizing still imagery in broadcast video productions saving time & money for company and clients.
Assertive and diplomatic communicator can quickly assess the media needs and interests of local and national news organizations.
PROFESSIONAL EXPERIENCE
Public Relations
Lead consultant and Producer for a series of persuasive "video briefs" for Congressional House Armed Services Committee and support footage for general news release.
This effort was instrumental to help push congressional passage of recent military pay raises and Department of Defense Budget increases.
Lead consultant and creative force in the production of a 22-minute video designed as the primary media tool to encourage veterans groups nationwide to join in the 50th Anniversary of the Korean War Commemoration events scheduled for the year 2000.
National distribution to over 500 veterans groups in the U.S. and Korea.
Lead consultant and Audio/Visual-media Producer for the United Nations Command, Republic of Korea.
Produced a successful media response to defeat North Korea's political movement within the United Nations to undermine the negotiating authority of the United Nations Command relative to the repatriation of remains from the Korean War.
Sales and Marketing
Through aggressive networking and cold-calling increased market demand for existing still and video imagery stock and graphic design services by tapping into new markets of smaller, less funded organizations that could utilize the company's previously produced Visual Information products.
Increased effectiveness and reduced cost of the primary marketing strategy for a Visual Information Production Service organization by conceiving the modification and content update of the company web-site and related direct mail campaign.
Dramatically increased client request for Visual Information Production services while on a production tour of Korea by conceiving and producing three commercials for TV broadcast within 48 hours utilizing 70% still imagery and 30% stock video.
The television campaign was so successful that clients continued to request and fund media production services after the team had returned to the United States.
Leadership/Management
As Video Production Supervisor ('95-98), significantly improved video product and customer service quality resulting in a substantial increase in client requests for PR related production services.
This increased demand for services was a profound contributing factor that allowed for a 30% manpower and budget increase for the entire organization.
This corporate growth occurred at a time of intense competition for funding and restricted expansion due to military downsizing.
Extensive training in Total Quality Management theory; techniques that focus on customer service, efficient process flow, communication and teamwork.
EMPLOYMENT HISTORY
United States Navy (retired), stay-at-home parent, workforce sabbatical 1988-98
United States Navy, Media Production Supervisor/Project Manager 1980-88
United States Navy, Deep Sea Diver, Underwater Photo/Construction
EDUCATION
B.S. University of New York; Albany, NY, 1993
School of Cinema/Television Production; University of Southern California; Los Angeles, CA, 1987-88
Extensive world travel and public relations experience with various Federal and foreign government agencies, and Department of Defense organizations.
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